Unstructured play for little kids, peace of mind for caregivers

Parents are looking for indoor play options for their young children in Northern Colorado, where they can also participate in play or take a moment for themselves. However, options are limited and the options that do exist are usually fully booked.

Outcomes after first year in business

• Generated $623,116.48 in revenue

• Earned high praise and a 4.8 star rating on Google

• Voted #2 best kid’s activity in Northern Colorado by the community

• Responded and adapted to several community requests, including adding a low sensory day every Monday for sensory-sensitive children

Key user research insights

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Going from 0 to 1

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Testing birthday party package options with the community

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Solution: Lil Monsters Playground

(pics of play)

Impact

Reflections

Next steps